We love a good PR stunt and as we’re halfway through 2015, what better time to take a look back at our favourites.
Is it blue and black? Is it white and gold?
It was the question that was in every newspaper magazine, blog, Twitter account and Facebook status, for what felt like weeks (but was probably only days).
A silly viral phenomenon created by accident by a girl in Scotland asking for a second opinion on her wedding outfit, #The Dress was quickly picked up by brands across the world.
From Coca-Cola’s ‘The dress might look better in red and white” to Skittles “I have no idea what you’re talking about, it looks rainbow to me”, hundreds jumped on the bandwagon.
However, the most powerful campaign was from the Salvation Army. Excellently executed, and a great use of shock tactics, the ‘Why is it so hard to see black and blue’ campaign completely changed the dynamic of #TheDress.
McDonalds ‘Pay with Lovin’
Riding off the Superbowl fever, McDonalds selected customers at random throughout February to pay for their meals with ‘Selfies or Hugs.’ We love this idea because it involves free food, selfies, and the golden arches and what’s not t love there?! Yes, it’s a fluffy quick win PR stunt but what made it work so well is it’s relevance to the #selfie generation.
Well done McDonalds!
Asda X Jamie Oliver ‘Beautiful on the inside’
One of our favourite campaigns of the year so far is the Asda X Jamie Oliver ‘Beautiful on the inside’ campaign. As part of Jamie and Jimmy’s Friday Night feast, the duo paired up with Asda to sell ‘ugly’ fresh produce at a 30% discount.
In terms of PR, it’s an excellent opportunity for Asda to show it’s squeaky-clean CSR credentials as well as a major coup for Jamie Oliver (aka. Mr Sainsburys) to have crossed the supermarket line.
What’s more though, it does have real benefits in terms of reducing food waste, and that’s something we definitely support!
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